Industry playbooks

The right moment to ask for a review depends on the business. A restaurant can ask when the bill arrives, a salon when the customer sees the finished result, a plumber when the job is signed off, and a hotel at check-out. The playbooks in this hub apply the same principles to specific trades: where customers pause long enough to notice a prompt, which staff member is best placed to ask, and which product format suits the setting, from table stands to cards handed over at the door. Each guide also notes practical constraints, such as working in customers' homes, busy service periods or regulated professions with their own rules about testimonials. Pick the playbook closest to your business, adapt the wording to your own voice, and keep asking every customer in the same way.