Google Review Request Templates for Text, Email and WhatsApp

A good Google review request template does three things: it thanks the customer, gives them one direct link to your review form, and asks once without pressure or reward. Below are copy-and-paste templates for text, email, WhatsApp and the counter, with the timing and consent rules each channel needs in the United States.

Every request, whatever the channel, should contain the same five parts: the customer's name, a specific thank-you, your direct Google review link, a one-sentence ask, and a line that makes it clearly optional. Google's own guidance suggests including the link on receipts, in thank-you emails, at the end of a chat conversation, in WhatsApp messages and on printed QR codes in store, so the templates below cover each of those.

The link matters more than the wording. Copy it from your Business Profile (Read reviews, then Get more reviews) so the customer lands straight on the star-rating form. Our guide to finding your Google review link walks through it. Remember that the customer must be signed in to a Google Account to post, so a request sent to someone who has never used Google will still ask them to sign in first.

A text should be short enough to read in one glance, come from a number the customer recognizes, and go out the same day as the visit. Use the customer's name, one sentence of thanks, the link, and a way to opt out.

Texting carries its own rules. The Federal Communications Commission has confirmed that the National Do Not Call Registry's protections apply to text messages, and marketing texts generally need the customer's prior express consent before you send them. In practice that means texting only customers who gave you their mobile number and agreed to hear from you, including a clear opt-out in every message, and honoring a STOP reply immediately.

A review request email works when the subject line is plain, the body is three short paragraphs, and the link is the only thing to click. Here is a template that fits most service and retail businesses.

That footer is not optional. The Federal Trade Commission's CAN-SPAM Act compliance guide requires commercial email to carry accurate header information, an honest subject line, a valid physical postal address and a clear way to opt out, and opt-out requests must be honored within 10 business days. The FTC lists each email in violation as subject to a civil penalty of up to $53,088. The guide also says the law views transactional or relationship messages narrowly, so an email whose main purpose is to ask for a review should be treated as a commercial message rather than a receipt.

A short follow-up is fine, but send it once. "Hi [First name], a quick reminder that we would love your feedback on Google: [link]. This is the only reminder we will send." After that, stop. Repeated requests annoy customers and can tip into the pressure that Google's policy tells businesses to avoid.

WhatsApp is one of the channels Google names for review requests, and it suits businesses that already book or confirm appointments there. Keep the tone conversational and send it from the same chat the customer used, so the message continues an exchange they started.

Because WhatsApp messages land on a phone number, treat them like texts: message customers who have chosen to chat with you there, and stop if they ask you to.

In person, one sentence is enough, as long as the customer has something to tap or scan. "If you have a minute, we would love an honest Google review. Just tap this card." An NFC Google review card at the register or in the technician's wallet opens the review form on the customer's phone, so the request does not depend on anyone typing a link later.

On receipts and invoices, print the link or a QR code with a short line: "Review us on Google: scan here. Your honest feedback helps." Google's help page notes that review QR codes can currently be generated on a computer browser only, so make the code on a laptop before you send it to the printer. See how to make a Google review QR code for sizing and testing. For more phrasing that works face to face, read how to ask customers for Google reviews naturally.

Send the request as soon as the experience is complete, follow up once, and then leave it. The customer's memory of the visit is sharpest in the first day or two, and the request feels like a natural part of the transaction rather than a separate marketing message.

The wording rules come from two places: the Google Maps user-contributed content policy and, in the United States, the FTC's Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465). Both are strict about rewards and about who writes the review.

If a template you found online offers "10% off your next visit for a review", drop it. It breaks Google's policy and can put you on the wrong side of the FTC rule. Our overview of Google's review policy for businesses covers the full list, and the getting Google reviews hub collects every guide on asking well.

Most businesses do well with two channels: a physical prompt at the point of service, backed by one message on the channel the customer already uses. Every template above can be adapted to that pattern by changing the name, the service and the link.