An Indian electrician finishing a job has a few minutes of customer goodwill. Used well, that moment can become a Google review. The difference is usually one practised sentence and an NFC card that takes the customer straight to your review page.
Plumbers, electricians, AC technicians, carpenters, painters and RO-repair technicians depend heavily on word of mouth, listing platforms like Justdial and Google Maps. When a household searches for an electrician nearby, recent Google reviews that describe real jobs help them decide whom to call. Two tradesmen with the same skill can get very different enquiries simply because one of them asks for reviews and the other doesn't.
The Biggest Mistake Tradesmen Make
Most tradesmen finish the job, get paid in cash or UPI, and leave without asking. They assume a happy customer will remember to leave a review later, but once the tradesman has gone, the moment has usually passed. A short, polite ask before you pack up is the single easiest improvement you can make.
The 60-Second Tradesman Review Routine
- Finish the work, clean up the area and show the customer what's been done
- Take payment, whether UPI, cash or cheque
- Hand over an NFC Google review card or a keychain tag from your tool bag
- Say in Hindi or the customer's language: ‘Saab, kaam kaisa laga? Google par apna honest review de dein — naye customers ko sahi aadmi dhoondhne mein help hoti hai.’
- Then pause and give the customer time to tap, without hovering or suggesting a rating
NFC and QR on Site
Site work often happens in poor light, such as basements, lofts or behind appliances. A printed QR code needs the phone's camera to focus, while an NFC card only needs a tap, so it can be handy on site. Android phones need NFC switched on, iPhone XS/XR and later read tags in the background, and iPhone 7 to X need the NFC tag reader in Control Centre. Keep the printed QR on the same card so any phone camera can still open the review page.
Handling the ‘I'll Do It Later’ Customer
If the customer says ‘abhi nahi, baad mein karunga’, accept it gracefully. If they've shared their WhatsApp number, send one short message later that day: ‘Sir, aaj ke kaam ke baare mein agar time mile toh yahaan review de sakte hain: [link] 🙏’. Send it once only, and don't follow up again if they don't reply.
Making It a Habit
There's no fixed number of reviews you need. What matters is asking after every completed job so reviews keep coming in steadily.
- Keep the card in the same pocket or tool-bag slot every day so you never forget it
- AC technicians: ask during the busy summer season, when you're seeing the most customers
- Painting and renovation contractors: ask at final handover, when the customer sees the finished result
- Reply to every review, even if it's a simple thank-you
❓ Frequently asked questions
I can't read or write English well — can I still manage Google reviews?
Yes. You can reply to reviews in Hindi or your regional language, and many customers appreciate a reply in the language they used.
What if a customer leaves a one-star review saying I overcharged?
Reply publicly and calmly, explain the scope of the work, and offer to discuss it by phone. Never argue or share the customer's personal details in your reply.
Can my phone number go on the review card?
The review card is designed to open your Google review page and can carry your business name. Keep your phone number on your visiting card and Google Business Profile, where customers can call you directly.
Can I give a discount to customers who leave a review?
No. Google prohibits offering money, discounts or free services in exchange for a review. Ask every customer for an honest review and keep any discounts completely separate.
What if I feel awkward asking for a review?
Think of it as helping other homeowners find a reliable tradesperson. A short, friendly ask and a card to tap make it quick and professional.
When should a tradesperson ask for a review?
Straight after finishing the job, while you're still with the customer. Back it up with your review link on the invoice.
Can I offer money off the job for a review?
No. Google's policy prohibits offering incentives such as discounts in exchange for reviews.
What should I do if a customer leaves a negative review?
Reply calmly and politely, acknowledge the issue and offer to put it right offline. Readers often look at how a business responds.
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