Where Google Review Stickers actually work — and where they get ignored. Google Review Stickers are simple, affordable, and powerful when placed correctly. But placement is everything. Put a sticker on the wrong surface, and it becomes invisible. Put it on the right surface, and it quietly generates reviews without staff involvement. This guide shows …
Where Google Review Stickers actually work — and where they get ignored. Google Review Stickers are simple, affordable, and powerful when placed correctly.
But placement is everything. Put a sticker on the wrong surface, and it becomes invisible. Put it on the right surface, and it quietly generates reviews without staff involvement.
This guide shows the best surfaces for Google Review Stickers, based on:
Before placement, it’s important to understand their role.
✔ Passive prompts
✔ Visual reminders
✔ Low-pressure review triggers
They are not designed to:
❌ Replace staff-led asking
❌ Replace NFC cards or review stands
❌ Force immediate action
Think of them as:
“Gentle nudges in the customer’s line of sight.”
The best surfaces for Google Review Stickers are surfaces customers naturally look at while standing still with their phone nearby.
If customers are:
The sticker won’t work.
This is the highest-performing surface across almost every industry.
✔ Customers are stationary
✔ Phones are often out
✔ Transaction is complete
✔ Attention is focused forward
👉 Top tip: Place stickers facing the customer, not flat on the counter.
Mirrors are one of the most overlooked high-performing surfaces.
✔ Customers look at themselves
✔ Eye contact is unavoidable
✔ Idle moments occur
Interior doors perform well when used correctly.
✔ Customers pause before leaving
✔ Natural “end-of-experience” moment
❌ Exterior doors (people are already gone)
Tables can work — but only in the right context.
❌ Busy dining tables
❌ Tables with menus & clutter
Tables work best when:
Stickers placed on frequently used fixed objects perform surprisingly well.
These surfaces work because:
✔ Customers pause
✔ Attention is forward
✔ Phones are often nearby
Interior-facing windows can work when:
Avoid:
❌ Exterior-facing windows (too much visual noise)
These surfaces consistently underperform:
❌ Floors
❌ Ceilings
❌ Behind counters
❌ Behind the staff
❌ Near bins
❌ On cluttered noticeboards
❌ On moving objects
❌ On disposable items
If the sticker competes with visual noise, it loses.
Customers should see it without turning their head.
The highest-performing stickers in 2026:
Avoid:
❌ Long explanations
❌ Sales language
❌ Star-rating requests
Correctly placed stickers lead to:
Which strengthens:
✔ Google Maps visibility
✔ Trust signals
✔ Conversion rates
Stickers don’t rank pages — they feed the signals that do.
Google Review Stickers perform best when paired with:
Sticker = reminder
Card/Stand = action
❌ Using too many stickers
❌ Placing stickers everywhere
❌ Tiny unreadable stickers
❌ Overcrowded messaging
❌ Expecting instant results
One well-placed sticker beats ten ignored ones.
Google Review Stickers are:
✔ Passive
✔ Customer-initiated
✔ Unincentivised
✔ Ungated
✔ Policy-safe
As long as the wording is neutral and factual.
Yes — when placed correctly.
No — they’re complementary.
3–5 well-placed stickers per location is ideal.
Yes — consistency matters.
No — when they’re subtle and well-placed.
✔ Checkout counters
✔ Mirrors
✔ Interior doors
✔ Reception desks
✔ Waiting room tables
✔ Fixed customer-facing equipment
Avoid clutter.
Avoid guessing.
Follow attention.
When stickers are placed where customers naturally look, they quietly turn visibility into reviews.
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