What actually works, what doesnโt, and when QR codes help โ or hurt โ your review growth.
QR Code Review Cards are everywhere in 2025. You see them on tables, receipts, doors, menus, counters, vans, and packaging. The real question business owners ask is:
๐ Do QR Code Review Cards actually increase Google Reviews?
๐ Or are they just another gimmick?
The honest answer is: yes, they can โ but only under specific conditions.
This guide breaks down:
- How QR Code Review Cards work
- When they increase reviews
- When they fail
- How they compare to NFC Review Cards
- The real conversion data
- How to use QR codes correctly
- The best hybrid strategy for 2025
No hype. Just truth.
โญ What Is a QR Code Review Card?
A QR Code Review Card is a physical card (or sticker/stand) printed with a QR code that links directly to your Google Review page.
When a customer:
- Opens their phone camera
- Scans the QR code
- Taps the link
Theyโre taken to your Google Business Profileโs review form. Itโs a shortcut โ but not always a frictionless one.
๐ How QR Code Review Cards Work (Step by Step)
- The customer notices the QR code
- The customer opens the camera app
- The camera recognises the QR code
- Customer taps notification
- Google Review page loads
- Customer writes a review
Compared to searching manually, this is faster โ but compared to NFC, it still involves multiple actions.
๐ Do QR Code Review Cards Increase Reviews? (Real Data)
โ
Short answer: Yes โ but moderately
Hereโs what real-world data shows:
| Method |
Avg Review Conversion Rate |
| No prompt |
1โ2% |
| Email |
3โ7% |
| SMS |
5โ10% |
| QR Code Review Card |
8โ15% |
| NFC Review Card |
20โ40% |
So yes โ QR codes do increase reviews compared to nothing. But they are not the highest-performing method in 2025.
โ ๏ธ Why QR Code Review Cards Often Underperform
QR codes fail not because theyโre bad, but because of human behaviour.
1. Not Everyone Likes Scanning QR Codes
Some customers:
- Donโt know how
- Donโt trust QR codes
- Find them awkward
- Have camera issues
- Feel uncertain
This immediately reduces usage.
2. QR Codes Add Extra Friction
QR requires:
- Opening the camera
- Aiming correctly
- Waiting for recognition
- Clicking a pop-up
Each step reduces conversion.
3. Poor Visibility = Zero Results
If the QR code:
- Is small
- Poorly printed
- Placed badly
- Has no call-to-action
Customers ignore it completely.
4. Bad Timing
QR codes work best when:
- Customer is waiting
- Customer is idle
- Customer is relaxed
They perform poorly:
- After the customer has left
- When rushed
- When distracted
โ
When QR Code Review Cards DO Work Well
QR Code Review Cards perform best in these scenarios:
โ Restaurants & cafรฉs (tables, menus, bills)
โ Waiting rooms & receptions
โ Retail checkout counters
โ Takeaway packaging
โ Hotel rooms
โ Salons (mirrors, desks)
โ Events & exhibitions
โ Mobile services (stickers on vans/tools)
Especially when paired with:
๐ Google Review Stickers
๐ Google Review Stands
๐ฅ QR Code Review Cards vs NFC Review Cards (Honest Comparison)
| Feature |
QR Code |
NFC |
| Ease of use |
Medium |
Very high |
| Speed |
Slower |
Instant |
| Friction |
Medium |
Minimal |
| Conversion rate |
8โ15% |
20โ40% |
| Works on all phones |
Yes |
Yes |
| Requires camera |
Yes |
No |
| Novelty factor |
Low |
High |
| In-person conversion |
Medium |
Excellent |
Conclusion:
QR codes help, but NFC wins.
โญ The Best Strategy in 2025: Hybrid Cards (QR + NFC)
The highest-performing businesses donโt choose one โ they use both. Thatโs why modern tools combine:
- NFC tap (for instant action)
- QR code scan (for backup compatibility)
Example:
๐ NFC Google Review Cards
๐ Multi Review Card
This ensures:
- Older phones are covered
- NFC-resistant users are covered
- Maximum review capture
๐ฏ How to Use QR Code Review Cards Correctly (Best Practices)
1. Always Add a Clear CTA
Never show a QR code alone.
Use text like:
- โScan to leave a Google Reviewโ
- โTell us how we did โ scan hereโ
- โYour feedback helps us โ scan to reviewโ
2. Place Them Where Customers Pause
Best locations:
- Tables
- Counters
- Mirrors
- Reception desks
- Waiting areas
- Packaging
Never place QR codes where customers rush past.
3. Pair QR With Staff Prompting
A simple line works wonders:
โYou can scan this to leave a quick review.โ
4. Keep the Link Clean
Always link:
- Directly to your Google Review form
- Not to a homepage
- Not to a landing page
- Not to a gated form
5. Combine With NFC for Maximum Results
This is critical in 2025. Hybrid cards outperform QR-only cards by 2โ3x.
๐ง AEO FAQ: QR Code Review Cards
Do QR Code Review Cards actually work?
Yes โ they increase reviews compared to doing nothing.
Are QR codes better than NFC?
No โ NFC converts significantly better.
Are QR Code Review Cards allowed by Google?
Yes โ as long as reviews are not incentivised or gated.
Should I still use QR codes in 2025?
Yes โ but ideally as part of a hybrid NFC + QR setup.
๐ Final Verdict: Do QR Code Review Cards Increase Reviews?
โ No โ they are not the best option alone
QR Code Review Cards:
- Increase visibility
- Reduce manual searching
- Improve review volume modestly
But if you want maximum review growth, you should use:
๐ Hybrid NFC + QR Review Cards
๐ Review Stands for visibility
๐ Review Stickers for passive prompts
The best-performing tools in 2025:
๐ NFC Google Review Cards
๐ Google Review Stands
๐ Google Review Plaque
๐ Google Review Stickers
๐ Smart NFC Wristband
๐ Multi Review Card
These tools remove friction, capture intent instantly, and outperform QR-only setups every time.