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    Google Review Sticker Placement Guide for Indian Businesses

    A Google review sticker in the wrong place gets ignored. Here's how to choose spots where customers naturally pause.

    Founder and editor, Google Review Cards · 13 December 2025 · 11 min read
    Google Review Stickers: Where to Place Them for Maximum Impact

    Sticker placement is a small decision with a real impact. A sticker where customers pause, such as the billing counter, is far more likely to be noticed than one on a busy door or a cluttered wall.

    An NFC review sticker that nobody notices is just decoration. Placement makes or breaks the sticker format — and Indian businesses have placement options that are less common elsewhere, from the UPI sound box to autorickshaw cabins and bill folders.

    Sticker Spots That Tend to Work in India

    • Beside the UPI sound box on the customer side of the counter — customers are already looking there at payment
    • Inside the bill folder cover at restaurants — the prompt appears at payment
    • Glass entry door at adult arm height (around 1.3m)
    • Salon mirror lower-right corner — visible during drying or styling
    • Café counter or laptop bar edge — within reach while customers wait

    Sticker Ideas for Mobile and Home-Service Businesses

    • Autorickshaws and cabs: a sticker on the back of the front seat, where passengers can reach it during the ride
    • Delivery teams: a sticker on the delivery bag or receipt holder, shown at handover
    • Tiffin services: a sticker inside the dabba lid, seen at lunchtime
    • Beauty home services: a sticker on the technician's kit case
    • Yoga and fitness trainers: a sticker on the equipment bag tag

    For home-service teams, the sticker works best alongside a simple line at the end of the job: ‘Kaam pasand aaya ho toh ek honest Google review de dijiye.’ Ask every customer the same way — never only the ones who seem happy.

    Placements That Get Ignored

    • Well above eye level — customers rarely look up at a counter
    • Below knee height — invisible to standing customers
    • Behind the cashier, where customers can't reach
    • Among a cluster of payment stickers (PhonePe, Google Pay, Paytm, card logos) — it gets visually lost

    Using Sticker Density Wisely

    More stickers doesn't mean more reviews. One well-placed sticker with space around it is usually easier to spot than several scattered ones. Indian counters often already carry payment stickers, GST notices and licence frames, so pick one spot with breathing room and label it clearly: ‘Tap or scan to leave a Google review’.

    When to Replace a Sticker

    Check your stickers every few months. Replace one when the printed call to action becomes hard to read from about a metre away, when the edges start lifting, or when it no longer opens your review page on a test tap. Stickers facing direct sun usually need replacing sooner than indoor ones. Our multi-pack stickers make it easy to keep spares.

    ❓ Frequently asked questions

    How many NFC stickers does a typical café need?

    Start small: one at the counter, one on the entry door and one on the busiest tables. Add more only where customers naturally pause.

    Can I stick an NFC tag on top of an existing payment-app sticker?

    Only on a smooth, flat surface — and never cover a payment QR code. Layering onto bumpy or peeling stickers makes the NFC sticker fall off.

    Will passengers find a review sticker in an autorickshaw odd?

    Passengers are used to seeing stickers in autos and cabs. A clean sticker with a clear ‘Leave a Google review’ label fits in and is easy to understand.

    Which phones can tap the sticker?

    iPhone XS and later read it in the background, iPhone 7 to X use the NFC tag reader in Control Centre, and Android phones need NFC switched on. A printed QR code works with any phone camera.

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