A step-by-step guide to maximising trust, visibility, and credibility — without overdoing it. A Google Review Plaque isn’t designed to collect reviews. It’s designed to build instant trust. But here’s the problem: Most businesses mount review plaques in places where no one notices them — or worse, where they quietly undermine credibility. This guide shows …
A step-by-step guide to maximising trust, visibility, and credibility — without overdoing it.
A Google Review Plaque isn’t designed to collect reviews. It’s designed to build instant trust.
But here’s the problem:
Most businesses mount review plaques in places where no one notices them — or worse, where they quietly undermine credibility. This guide shows exactly how to mount and display a Google Review Plaque so it:
Before mounting anything, it’s important to understand the role of a plaque.
Think of a review plaque as:
“Silent proof that other customers already trust you.”
Customers subconsciously ask:
A well-placed plaque answers those questions before they’re asked. A poorly placed plaque goes unnoticed — or feels like marketing.
Why it works:
Best height:
Eye level (approx. 140–160cm from floor)
Works best for:
Clinics, salons, gyms, estate agents, hotels, offices
Why it works:
Important:
Mount inside, not outside.
Outside signage blends into the noise.
Why it works:
Best placement:
On clean, uncluttered walls
Near seating — not behind it
Why it works:
Use sparingly
Overuse reduces impact.
These locations consistently underperform or harm perception:
❌ Behind counters
❌ Near floors
❌ Above doors
❌ In hallways, nobody stops in
❌ Next to clutter or posters
❌ In bathrooms
❌ Outside the building
If people don’t naturally pause and look, don’t mount it there.
Most plaques support:
Best practice:
Golden rule:
Mount at eye level — not “where it fits”.
Target range:
Too high = ignored
Too low = looks accidental
A plaque needs visual breathing room.
Keep:
✔ 30–50cm of clear wall space around it
❌ No flyers
❌ No price lists
❌ No posters
Trust signals lose power when cluttered.
Plaques should be:
✔ Well-lit
✔ Free from glare
✔ Clearly readable
Avoid:
If customers can’t read it in 1–2 seconds, it fails.
Less is more.
Multiple plaques:
❌ Feel forced
❌ Reduce authenticity
❌ Look promotional
One strong signal beats repetition.
Review plaques don’t affect rankings directly.
They help by:
This leads to:
✔ More engagement
✔ Better review velocity
✔ Stronger behavioural signals
Review plaques perform best when paired with:
Plaque = trust
Stand/Card = action
Never rely on plaques alone to generate reviews.
❌ Treating plaques like posters
❌ Overloading walls
❌ Mounting too high
❌ Expecting reviews from plaques
❌ Placing near exits only
❌ Using outdated review counts
Plaques should feel earned, not advertised.
Properly used review plaques are:
✔ Informational
✔ Non-intrusive
✔ Non-manipulative
✔ Policy-safe
They don’t ask, gate, or incentivise — they simply display public information.
Indirectly — by increasing trust.
Yes — as long as they’re accurate.
Avoid guarantees. Use factual wording only.
Yes — but not on the same surface.
Only if the review count or branding changes significantly.
✔ Place it where customers naturally look
✔ Mount at eye level
✔ Keep space around it clean
✔ Use good lighting
✔ Limit to one strong placement
✔ Pair with action-based tools
When done right, a Google Review Plaque doesn’t shout.
It quietly says:
“Other customers trust us — and you can too.”
That’s exactly how trust should feel in 2026.
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